William Hill Review 2020 + Free Bonus

5.0 / 5

William Hill is an online/offline sports betting and gaming brand. The brand gives customers access to more than a million sports betting and gaming opportunities every week. The company has a flexible website and specialized mobile apps designed to simulate a real live gaming experience. Find out if William Hill is the right bookmaker for you as we review its product offering.

General information

William Hill is a very popular betting brand in many countries especially in the UK where it has over 2000 licensed betting shops. The company was originally founded by Mr. William Hill in 1934 as a postal/telephone betting service. With the advent of the internet, the company started offering its services online in 1998. Today the brand offers sports betting, casino, cards and other games over the internet. William Hill has become one of the leading online betting and gaming providers as it provide services to millions of customers across the world. The website is available in 19 languages.

William Hill has three English Premier League betting partnerships with Chelsea, Everton and Tottenham. In Scotland, William Hill is the title sponsor of the William Hill Scottish Cup and an official supporter of the Scotland National Team.

Security and Regulation

William Hill is operated by WHG (International) Limited which is a company registered in Gibraltar. The company is regulated by the Gibraltar Gambling Commissioner with the registration details: RGL no. 034 & 042.

William Hill is also licensed and regulated by the UK Gambling Commission with the registration no: 000-039225 R-319373-009.

The brand is committed to responsible gaming and it is a registered Independent Betting Adjudication Service (IBAS) bookmaker.

Client transactions are protected using standard security measures and technologically advanced tools. To deter hackers, the company has implemented a secured socket layer (SSL) which ensures the encryption of data before transmission over the internet.

Mobile Apps

William Hill has various apps for its services. The apps are simple, user friendly and very fast.
The following apps are available:

  • William Hill sports betting app: This is used to place bets, stream live games and monitor scoreboards across different sports.
  • William Hill Casino club: This app is used play various money casino games and jackpot slots.
  • William Hill Vegas: used to play games that aim to replicate the thrills and emotions that characterize games played in Las Vegas, USA.
  • William Hill Casino: This app features casino classics, live tables and a wide range of slots.
  • William Hill Bingo: This app has over 20 bingo rooms and a plethora of bingo games that can be played by many players across the world.
  • William Hill Live Casino: This app connects players to Mayfair, Macau or Vegas casinos. It streams live dealers in high definition quality videos.
  • William Hill games: This app features over 400 slots, table and instant games.

These mobile apps are available for iOS devices and can be downloaded from the apple store. The William Hill website is optimized for mobile viewing, so other mobile phone users have no problems accessing and enjoying all the games.

Sports Betting

This is very popular product on William Hill. Many punters love to predict the outcome of sporting events. Though football is the most popular sports betting, other sports are also featured. These include: golf, tennis, horse racing, cricket, rugby, basketball, boxing, cycling, etc.

William Hill states that it covers over 60,000 football matches every year. Stakers have a variety of ways to choose games. They can easily choose according to specific competitions, match date, country, etc. Bets can be placed on live matches and upcoming matches. Several odds are available for a match as players can stake on match results, statistics and match events like winning margin, score times, scorers, etc. Custom bets, cumulative and multiple bets can be placed for the matches.


William Hill has thousands of casino games that can be played on the website and mobile apps. The following categories of games are available:

Vegas: This consists of over 100 online games designed to give clients the thrills of Las Vegas. The games are available 24/7 and pocket friendly. Some of the games are grouped as blackjack, slots, roulettes, etc.

Live Casino: These games feature a live person at the dealing table. There are many live games comprising of game shows, poker, baccarat, exclusive tables and a host of other games.

Casino: The games include minted money, jackpot giants, epic ape and many other games.

Games: This section consists of games like ‘deal or no deal’, Irish frenzy, Cleopatra, etc.

Scratch Cards: It consists of games like world cup, home and away, breaking bad and others.

Macau: This section comprises of over 30 Asian casino games like Mega Jade, Asian fortune, Chinese treasure, etc.

Bingo: There are bingo rooms, time schedule and lots of games available. Some of the games are starburst, rich treats, cash bug and several other games.

Opening an Account

Visit the official website (www.williamhill.com) and click on the “Join” button to open a new account. Fill in the following information; personal details, contact details, security details, account currency, deposit limit and click “Agree and join”.

Only clients who are 18 years and above, are qualified to register. After registration, account verification is required using KYC procedures. This means uploading a ‘proof of identity’ and a ‘proof of address’. The entire registration process is very fast and takes only a few minutes. However, a 24-hour period is recommended to allow for checking and approval of submitted documents.

Deposits and Withdrawals

The payment options available to a client depend on that client’s country of domicile. Several methods of payments are available for use on William Hill.

Credit/debit cards are available to all customers. The minimum deposit amount is £5 while the maximum is £99,000 but £33,000 is the maximum for Visa and Mastercard.

The e-wallet payments accepted are: Skrill, Neteller, PayPal, WebMoney, Yandex, Visa Qiwi and eco. The minimum deposit is £10 while the minimum withdrawal depends on the particular e-wallet used. It ranges from £5-£25. Deposits are processed instantly while withdrawals take 1-10 working days depending on the e-wallet channel used.

The online banking solutions available are eps, Euteller, Fast Bank transfer, Instadebit, POLi, SafetyPay, SOFORT and Trustly. The deposit limit is £10-£10,000 and it is processed instantly. Withdrawals take 5-10 working days and the minimum is £5.

Prepaid cards or cash vouchers can also be used for payments. The minimum deposit is £10 and the acceptable vouchers are: William Hill cash Direct, PaySafe card, Neosurf and Todito cash.

Customer Support

The customer support team can be reached via phone, email, live chat and social media channels. The fastest and easiest channel is the ‘Live Chat’, followed by the phone channel. The support attendants are available 24/7 on live chat and phone. They are also available on social media from 8am to 11pm daily. The support team is friendly, well informed and willing to assist. 3 phone numbers are provided which includes a toll free line for UK clients as well as an international phone desk. A detailed ‘Help’ section is available on the website. This section is very comprehensive. It features several helpful nuggets of information that can provide assistance for new clients.

Promotions and Bonuses

There is a plethora of bonuses and promotions available to William Hill’s clients. Some of them are:

  • Golden Goal: Clients get paid even when their selected team lose or draws the game provided their team scores first.
  • Money back is given as cash (up to £10) in horse race when a clients’ horse finishes second on selected races.
  • Clients can apply to get extra places on some selected races every week.
  • In the Ashes series, a client can get up to £10 free bet each time a chosen player hits a century.
  • 10% of net losses on tennis bets are returned to customers as free bets. Up to £100 can be reclaimed as cashback in this manner.
  • Win up to £50,000 when you pick 7 horses from chosen races.
  • C30: New customers can sign up with the C30 promo code to get a bonus of £30 when they place a bet of £10.
  • Summer Sizzler: Clients are to open the online suitcase and match 3 symbols in order to win a gaming promo.
  • £100K Golden race: Clients are to place a £10 qualifying bet at chosen meetings in order to qualify for entry into the Golden race predictor game.


The array of sports betting odds and gaming options are numerous. The brand attempts to create real casino experience by offering live games, thrills and sounds as seen in Las Vegas. Customers can access these services on their mobile apps, computers or other internet enabled devices. £5 is the minimum amount required to start betting and gaming.

The customer support team is swift to offer assistance when needed. To support and reward its clients, William Hill offers several bonuses and promotions, free spins.

So, if you are willing to take the risk, then William Hill deserves a trial.

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